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Brand identity and product drop for an apparel label

Built for: A founder launching a clothing or goods brand, or a creator dropping merch

A brand identity system, a countdown drop page, product pages, the launch email and social post, and a drop day dashboard with sell through and a launch runbook.

Design and build. Oakline Supply Co.: interfaces, content and workflows by The HQ Labz Agency.

Brand identity and product drop for an apparel label, shown on a laptop and a phone
Studio workDesigned and built by The HQ Labz Agency
The problem

What the buyer lives with today

A new label has product and ambition, but no identity system, no launch plan and no way to see on drop day what is selling.

What we built
  • Size the run: the early access list picks size and color, so the first order matches real buyers
  • A brand identity: wordmark, monogram, palette, type, hang tag and woven label
  • A countdown drop page that collects early access sign ups
  • Product pages with sizes, stock warnings and shipping promises
  • The launch email and social post, designed as a set
  • A drop day dashboard with sell through by product and a launch runbook
What sets it apart

Drop tools run the waitlist and the countdown. This one asks the waitlist for a size and a color, then sizes the first order to real buyers, so a narrow first drop sells out in the sizes people wanted instead of leaving S and 2XL on the shelf.

The screens

Every screen, as built.

Captured from the working prototype. Open it to click through.

The countdown drop page
01The countdown drop page
Size the run: the order sized to the early access list, not a standard curve
02Size the run: the order sized to the early access list, not a standard curve
Product page
03Product page
Brand identity system
04Brand identity system
Launch email and social post
05Launch email and social post
Drop day dashboard
06Drop day dashboard
The launch post
On the phone

The launch post

Designed for the phone first, because that is where the people using it are.

Brand Identity and Design Systems

Want this for your business?

A brand that looks as serious as the business: marks, color, type and the pieces it lives on. See the whole service

$100 an hour

Every project is different; upon discovery we will prepare a quote that meets your needs and budget.

Examples of the kind of work. Your quote comes after discovery.

Smaller scope

Logo and starter kit

Three directions, a final logo in every format, colors and fonts.

Get a quote
Typical scope

Brand identity system

Logo suite and monogram, palette, type, guidelines and six applications.

Get a quote
Larger scope

Brand system and launch assets

The identity plus social templates, a deck template and product or signage mockups.

Get a quote
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