Built for: A founder launching a clothing or goods brand, or a creator dropping merch
A brand identity system, a countdown drop page, product pages, the launch email and social post, and a drop day dashboard with sell through and a launch runbook.
Concept work. Oakline Supply Co. is fictional; the design and build are real.
A new label has product and ambition, but no identity system, no launch plan and no way to see on drop day what is selling.
Drop tools run the waitlist and the countdown. This one asks the waitlist for a size and a color, then sizes the first order to real buyers, so a narrow first drop sells out in the sizes people wanted instead of leaving S and 2XL on the shelf.
Captured from the working prototype. Open it to click through.
Designed for the phone first, because that is where the people using it are.
A brand that looks as serious as the business: marks, color, type and the pieces it lives on. Three fixed packages, or see the whole service
Three directions, a final logo in every format, colors and fonts.
Start with thisLogo suite and monogram, palette, type, guidelines and six applications.
Start with thisThe identity plus social templates, a deck template and product or signage mockups.
Start with thisAn assistant that answers every call, text and web chat, books straight into the schedule, texts forms and reminders, and hands a person anything clinical or about money, with a summary.
Collections follow ups drafted in the owner's voice and sent only on approval, vendor bills read from email and matched to purchase orders, a 13 week cash forecast and a morning summary.
Dispatch with a live map and technician timeline, job records with checklists, photos, invoices and signatures, owner performance reporting, a technician phone app and a live arrival link for customers.
