Government relations
Serving the public,
by design.
The HQ Labz Agency is a registered supplier on Alabama Buys. Cities, counties, state agencies, school systems and public universities can buy brand and marketing, websites and software, AI and automation, video, training and print from one studio, with one point of contact from award to closeout.
- Legal name
- Aperture DE, LLC
- Doing business as
- The HQ Labz Agency
- Headquarters
- Birmingham, Alabama
- In business since
- 2014
- Registered supplier
- Alabama Buys
- Alabama trade name
- No. 137-298
- Point of contact
- Darrick Long, Founder and CEO
- NAICS codes
- 541430Graphic Design Services
- 541613Marketing Consulting Services
- 541810Advertising Agencies
- 541820Public Relations Agencies
- 541830Media Buying Agencies
- 541890Other Services Related to Advertising
CapabilitiesEleven capabilities.
Eleven capabilities.
One team.
Each capability lists the commodity codes we are registered under on Alabama Buys.
Design, writing, software, AI agents and project management are done by our own team. Print runs, apparel and promotional products are made by production partners we choose and manage from proof to delivery, so you keep one contract and one point of contact.
01
Websites and digital services
Public websites, portals and online services that work on any phone: designed, built, hosted and kept up to date.Commodity classes: 91596 · 92005 · 92027 · 91836
9 codes
Websites and digital services
Public websites, portals and online services that work on any phone: designed, built, hosted and kept up to date.Commodity classes: 91596 · 92005 · 92027 · 91836What we deliver
- Website design, development and redesign
- Content management your staff can edit without a developer
- Hosting, security updates and ongoing maintenance
- Online forms, payments and e-commerce
Commodity codes NIGP and Alabama PRF
- 91596Web Page Design, Management and Maintenance Services
- 9159630Design and management services, web page
- 9159634Development services, web page
- 9159640Maintenance services, website
- 92005Application, Infrastructure, Hosting and Cloud Computing Services, Vendor Hosted and Internally Hosted
- 9200502Application hosting
- 9200510Cloud computing services
- 92027Ecommerce Software Development Services
- 91836E-Commerce Consulting
02
Software and mobile apps
Custom web applications, iPhone and Android apps, and the systems behind them, from requirements to launch and support.Commodity classes: 92040 · 92003 · 92045 · 92046 · PRF09
19 codes
Software and mobile apps
Custom web applications, iPhone and Android apps, and the systems behind them, from requirements to launch and support.Commodity classes: 92040 · 92003 · 92045 · 92046 · PRF09What we deliver
- Custom web applications, portals and dashboards
- iPhone and Android apps
- Hosted software, including software as a service
- Maintenance, updates and support after launch
Commodity codes NIGP and Alabama PRF
- 92040Programming Services, Computer, Including Mobile Device Applications
- 9204059Programming, database web development
- 9204062Programming in Apple/Mac OS environment only
- 9204063Programming services, computer software
- 9204070Software design, development, and integration
- 92003Application Service Provider (ASP), Web Based Hosted
- 9200302Application service provider
- 9200303Applications, mobile devices
- 9200370Software as a service (SaaS), online meeting and collaboration application
- 9200380Web portal service, including software and data product
- 92045Software Maintenance and Support Services
- 9204520Maintenance and license agreement services, microcomputer software
- 9204525Maintenance and support, software configuration management
- 9204533Maintenance, microcomputer software
- 92046Software Updating and Upgrading Services
- 9204680Subscription service, microcomputer software
- 9204690Upgrading services, software
- PRF09Data Processing, Computer, Programming and Software Services
- PRF0900Data processing, computer, programming and software services
03
AI agents, automation and IT consulting
AI agents and automated workflows that take routine work off your staff, planned with your IT team, with people approving what goes out.Commodity classes: 91871 · 92064 · 91829 · 92075
8 codes
AI agents, automation and IT consulting
AI agents and automated workflows that take routine work off your staff, planned with your IT team, with people approving what goes out.Commodity classes: 91871 · 92064 · 91829 · 92075What we deliver
- AI agents that draft, sort, schedule and follow up, with staff approval
- Workflow automation across the tools you already use
- Software implementation, including cloud services
- Technology planning, IT consulting and documentation
Commodity codes NIGP and Alabama PRF
- 91871IT Consulting (not otherwise classified)
- 9187135IT consulting
- 92064System Implementation and Engineering Services
- 9206450Software implementation
- 9206451Software implementation, cloud services
- 91829Computer Software Consulting
- 9182930Consulting services related to the implementation of software
- 92075Technical Writing and Documentation, IT Services
04
Marketing, advertising and public relations
Campaigns that reach residents and move them to act: strategy, advertising, social media, public information and research.Commodity classes: 91501 · 91503 · 91522 · 91573 · 91876 · 91826 · 95884 · 96153 · PRF29
17 codes
Marketing, advertising and public relations
Campaigns that reach residents and move them to act: strategy, advertising, social media, public information and research.Commodity classes: 91501 · 91503 · 91522 · 91573 · 91876 · 91826 · 95884 · 96153 · PRF29What we deliver
- Awareness and behavior change campaigns
- Advertising, social media management and content
- Press releases, public information and public relations
- Surveys, focus groups and research
Commodity codes NIGP and Alabama PRF
- 91501Advertising Agency Services
- 9150110Advertising agency services
- 91503Advertising and Public Relations, Including Skywriting
- 9150340Public relations services
- 91522Communications Marketing Services
- 91573Public Information Services, Including Press Releases
- 9157356Public awareness programs
- 91876Marketing Consulting
- 91826Public Relations Consulting
- 9182620Consulting, communications, public relations
- 95884Social Media Management Services
- 96153Marketing Service, Including Distribution, Public Opinion Surveys, Research, Sales Promotions, etc.
- 9615342Marketing services
- 9615346Marketing and sales services
- 9615383Survey, public opinion
- PRF29Marketing Services, Including Distribution, Research and Sales Promotion
- PRF2900Marketing services, including distribution, research and sales promotion
05
Branding, graphic design and publishing
Logos, brand standards and every printed or digital piece they appear on, written, designed and laid out in house.Commodity classes: 91548 · 96104 · 96515 · 96530 · 96546 · 92026 · 91527 · PRF05
13 codes
Branding, graphic design and publishing
Logos, brand standards and every printed or digital piece they appear on, written, designed and laid out in house.Commodity classes: 91548 · 96104 · 96515 · 96530 · 96546 · 92026 · 91527 · PRF05What we deliver
- Logos, brand identity and brand standards guides
- Graphic design and layout for print and digital
- Reports, newsletters, booklets and digital publishing
- Editorial writing and editing
Commodity codes NIGP and Alabama PRF
- 91548Graphic Arts Services, Not Printing
- 96104Artists: Digital, CAD, Disk Jockey, cultural designs and visual designs
- 96515Artwork, Camera Ready
- 9651520Artwork, camera ready
- 96530Desk Top Publishing Services
- 9653049Layout and graphic design services
- 96546Graphic Design Services for Printing
- 92026Desktop Publishing Services
- 9202620Data processing services, desktop publishing
- 9202621Digital publishing
- 91527Editorial Services
- PRF05Designing Services
- PRF0500Designing Services
06
Video, photography and audio
Commercials, public service announcements, training videos, photography and audio, from script to final cut.Commodity classes: 91506 · 91542 · 91569 · 91572 · 91578 · 91582 · 91584
12 codes
Video, photography and audio
Commercials, public service announcements, training videos, photography and audio, from script to final cut.Commodity classes: 91506 · 91542 · 91569 · 91572 · 91578 · 91582 · 91584What we deliver
- Television and web commercials and public service announcements
- Training and explainer videos
- Photography for campaigns, events and staff
- Audio production, voice over and podcasts
Commodity codes NIGP and Alabama PRF
- 91506Audio Production Services
- 91542Film, Slide and Tape Production Services
- 9154240Film production: all services connected with producing motion picture film
- 91569Motion Picture Production and Distribution Services
- 91572Photography Services, Not Including Aerial Photography
- 9157250Photography services
- 91578Television Commercial Production Services
- 91582Video Production Services
- 9158239Electrical video training program production
- 9158279Video production services
- 9158280Video production, TV related services
- 91584Video Recording Services
07
Communications, events and public engagement
Conferences, community meetings and the communications plan around them, planned and run end to end.Commodity classes: 91523 · 96161 · 91824 · PRF07 · PRF30
10 codes
Communications, events and public engagement
Conferences, community meetings and the communications plan around them, planned and run end to end.Commodity classes: 91523 · 96161 · 91824 · PRF07 · PRF30What we deliver
- Conference and meeting planning and coordination
- Community engagement and public meetings
- Communications planning and consulting
- Speakers and facilitation for conferences, trainings and meetings
Commodity codes NIGP and Alabama PRF
- 91523Conference Coordinating and Planning Services
- 9152310Coordinating and planning services, conference
- 9152340Planning services, meeting and conference
- 96161Public Speaking Services
- 9616140Public speaking services, conferences, training or meetings
- 91824Communications Consulting
- PRF07Communications and Media Related Services
- PRF0700Communications and media related services
- PRF30Public Speaking Services, Conferences, Training or Meetings
- PRF3000Public speaking services, conferences, training or meetings
08
Training and course development
Training your staff will finish: course design, online and computer based courses, video lessons and a place to host them.Commodity classes: 92091 · 92416 · 91838 · PRF10
10 codes
Training and course development
Training your staff will finish: course design, online and computer based courses, video lessons and a place to host them.Commodity classes: 92091 · 92416 · 91838 · PRF10What we deliver
- Course design and instructional materials
- Online and computer based training courses
- Training videos and job aids
- Updating and editing existing course material
Commodity codes NIGP and Alabama PRF
- 92091Training, Computer Based, Software Supported
- 9209138Training courses, computer based
- 9209140Training courses, online
- 92416Course Development Services, Instructional and Training
- 9241640Development, updating or editing training course material
- 91838Education and Training Consulting
- 9183822Educational training consultant services
- PRF10Educational and Training Services
- PRF1000Educational and training services
- 9204079System development, learning content management
09
Consulting, research and project management
Strategic planning, business and process analysis, research, and management of programs, projects and grants.Commodity classes: 91821 · 91832 · 91875 · 91883 · 91890 · 95605 · 95670 · 95816 · 95877 · PRF08 · PRF19
21 codes
Consulting, research and project management
Strategic planning, business and process analysis, research, and management of programs, projects and grants.Commodity classes: 91821 · 91832 · 91875 · 91883 · 91890 · 95605 · 95670 · 95816 · 95877 · PRF08 · PRF19What we deliver
- Strategic and technology planning
- Business and process analysis
- Research and business plans
- Program, project and grant management
Commodity codes NIGP and Alabama PRF
- 91821Business Consulting
- 91832Consulting Services (not otherwise classified)
- 9183210Consulting services (not otherwise classified)
- 91875Management Consulting
- 9187550Management consulting services
- 91883Organizational Development Consulting
- 91890Strategic Planning and Consulting
- 9189075Strategic technology planning and consulting services
- 95605Business Research Services
- 95670Research Services, Other Than Business
- 95816Business Management Services
- 9581610Business analysis services
- 9581616Business plan development services
- 9581618Business process analysis
- 95877Project Management Services
- 9587720E-grant project
- 9587730IT project, program and portfolio management services
- 9587733Program management, IT assessment services
- PRF08Consulting Services
- PRF19Management Services
- PRF1900Management services
10
Printing, signage and displays
Brochures, booklets, posters, banners and exhibit displays, produced to your brand standards and delivered on schedule.Commodity classes: 96625 · 96657 · 96660 · 96662 · 96676 · 96684 · 96686 · 35010 · 71530
46 codes
Printing, signage and displays
Brochures, booklets, posters, banners and exhibit displays, produced to your brand standards and delivered on schedule.Commodity classes: 96625 · 96657 · 96660 · 96662 · 96676 · 96684 · 96686 · 35010 · 71530What we deliver
- Brochures, booklets, reports and magazines
- Posters, flyers, labels, folders and forms
- Banners, street pole banners and pennants
- Exhibit displays and promotional materials
Commodity codes NIGP and Alabama PRF
- 96625Digital Printing
- 9662540Printing, posters, ink jet plotter
- 96657Offset Printing, Small Press Work (up to 25,000), One or More Colors, up to 11 x 17 in.: Brochures, Newsletters, Covers
- 9665713Printing, labels, peel and stick
- 9665714Printing, calendars
- 9665715Printing, flyers
- 9665731Printing, covers, 2 color, with blanks for backs
- 9665740Printing, file folders, special tab cut, printed one side, drilled
- 9665741Printing, file folders, special tab cut, printed 2 sides
- 9665745Printing, information folders
- 9665748Printing, ledger sheets, punched, printed one side
- 9665749Printing, ledger sheets, punched, printed two sides
- 9665753Printing, marketing brochures and letters
- 9665784Printing, transcript paper, erasable bond
- 9665785Printing, transcript paper, rag bond
- 96660Offset Printing, Large Runs (up to 100,000), 4 Color Process or Close Registration: Color Brochures, Maps
- 9666023Brochures, information
- 96662Offset Printing, Booklets, Saddle Stitch Binding (Quan. Under 100,000): Books and Magazines
- 9666220Printing, books, catalogs, pamphlets, etc.
- 9666222Books, side perforation
- 9666224Books, side perforation, numbered
- 9666226Books, top perforation
- 9666238Magazines, saddle stitched
- 96676Print-On-Demand Printing Services, Including Print and Distribute Services
- 96684Silk Screen Printing
- 9668429Printing, silk screen
- 9668430Printing, silk screen, handicapped placards, numbered
- 96686Specialty Printing: Die Cutting, Laser, Plastic, Thermography, etc., Folders, Invitations, Tabs, Binders, Banners, Banner Displays, etc.
- 9668657Printing, dye-sublimation
- 9668658Printing, covers, die cut
- 9668659Printing, display boxes
- 9668661Printing, die-cutting, masks
- 9668663Printing, folder, die cut
- 9668665Printing, labels, synthetic board stock
- 9668682Printing, tabs
- 9668683Printing, tags
- 9668686Printing, laser imaging
- 35010Banners, Pennants, and Decorative Fans, Drapes, and Pull Downs
- 3501021Banners
- 3501022Banners, street pole, screen printed
- 3501023Banners, mini, street pole, screen printed
- 3501052Material, banner
- 3501055Pennant streamers
- 71530Display, Exhibit, and Promotional Materials
- 7153060Posters and cards, school media
- 7153066Realia, school media
11
Promotional products and apparel
Branded apparel, embroidery, awards and promotional items for events, campaigns and staff recognition.Commodity classes: 03752 · 03778 · 08078 · 20074 · 20130 · 96278
68 codes
Promotional products and apparel
Branded apparel, embroidery, awards and promotional items for events, campaigns and staff recognition.Commodity classes: 03752 · 03778 · 08078 · 20074 · 20130 · 96278What we deliver
- Embroidered and screen printed apparel and caps
- Imprinted promotional items and giveaways
- Awards, plaques, certificates and lapel pins
- Event and campaign merchandise
Commodity codes NIGP and Alabama PRF
- 03752Novelties, Promotional and Specialty Products, Including Biodegradable
- 0375220Automobile related items, imprinted
- 0375222Bags: imprinted, printed or screen printed
- 0375223Bags, not imprinted
- 0375231Calculators, silk-screened
- 0375232Card cases, notecases, and notepad holders (imprinted)
- 0375233Caps
- 0375234Clocks, imprinted
- 0375235Coin holders, imprinted
- 0375237Desktop accessories
- 0375240Flashlights, imprinted
- 0375242Gift sets, imprinted
- 0375243Glass and ceramics, etched or screen printed
- 0375245Keychains, imprinted or stamped
- 0375255Magnets, all shapes and sizes, imprinted, stamped, carved, etc.
- 0375256Miscellaneous promotional items, imprinted
- 0375257Pens and pencils, imprinted
- 0375260Pins, imprinted
- 0375285Zipper pulls, imprinted or stamped
- 03778Souvenirs and Prizes: Promotional, Advertising, etc.
- 0377821Balloons, imprinted
- 0377827Coasters, imprinted
- 0377828Coins, collectable
- 0377830Crayons, imprinted
- 0377834Erasers, white rectangular block, one-sided imprint
- 0377843Jar grips, imprinted
- 0377845Litter bags, imprinted
- 0377846Lanyards, polyester, screen printed, with split ring and J-hook
- 0377851Magnets, imprinted
- 0377854Notepads, 2-sided
- 0377856Pens, imprinted
- 0377857Pencils, imprinted
- 0377859Pillboxes, imprinted
- 0377865Reflectors, safety, flashing LED, rectangular
- 0377868Rulers, imprinted
- 0377877Stickers, imprinted
- 08078Trophies, Plaques, Awards, Certificates, etc. (not otherwise classified)
- 0807806Awards, program, miscellaneous
- 0807841Certificates of award, including accessories
- 0807855Lapel pins, with accessory design
- 0807857Plaques, service award
- 0807858Plaques, custom made
- 0807880Trophies, award
- 20074Silk Screened and Embroidered Clothing and Apparel
- 2007420Caps, baseball style, adjustable, silkscreen logo
- 2007431Coveralls, custom silk screened
- 2007475Shirts, tee, assorted sport screen prints on solid colors, cotton or cotton blend, short sleeves, pullover
- 2007476Shirts, tee, silk screened
- 20130Caps, All Types, Except Disposable and Hospital Types
- 2013012Caps, baseball
- 2013013Caps, baseball, summer type
- 2013014Caps, baseball, safety type
- 2013016Caps, baseball, winter type
- 2013017Caps, baseball, embroidered
- 2013031Caps, cloth, billed, adjustable
- 2013040Caps, fatigue
- 2013047Caps, knit
- 2013078Caps, summer
- 2013081Caps, trooper
- 2013083Caps, uniform, dress, captains, lieutenants and EMS officers (English drape style)
- 2013084Caps, uniform, dress, chief officer (English drape style)
- 2013085Caps, uniform, dress, commanders (English drape style)
- 2013086Caps, uniform, dress, engineers, firefighters and paramedics (English drape style)
- 2013088Caps, uniform, dress, police, officers
- 2013089Caps, uniform, dress, police, patrolmen
- 2013094Caps, winter
- 96278Sewing, Embroidery, Embossing, and Alteration Services
- 5908078Thread, sewing
Five digit codes are NIGP classes and cover the item codes beneath them. PRF codes are the State of Alabama's professional services categories. Looking for a code that is not here? Send us the solicitation and we will tell you plainly whether we are a fit.
How to buy from us
From bid to closeout.
We respond to formal solicitations and quick quotes alike, in the format your procurement office asks for.
- 01
Through Alabama Buys
We are a registered supplier, so solicitations in our commodity codes reach us there. Find us under Aperture DE, LLC.
- 02
Or ask us for a quote
For small purchases and quick quotes, send the request here or email us. You get a reply within one business day.
- 03
A fixed price, in writing
Scope, deliverables, schedule and price in writing before work starts.
- 04
One point of contact
A named lead from kickoff to closeout, and plain written updates the whole way.
Point of contact
Talk to us about a solicitation.
Questions about scope, a quote for a small purchase, or a capability statement for your file. Print this page and it becomes one.
Darrick Long
Founder and CEO, The HQ Labz Agency
- Based inBirmingham, Alabama