Get Started
AI policy and efficacy

How we use AI, and how we prove it works.

Our rules for using AI on client work, the numbers we hold it to, and a tracker of the laws and standards that apply, with dates and sources.

Last reviewed Reviewed every week against official sources

Our AI policy

Eight rules we work by.

They apply to every AI system we build, run or use on your work, and to our own company first.

Version 1.0In effect

  1. 01

    A person is accountable

    A named person at HQ Labz owns every AI system we build or run for you. Anything that sends, signs, pays or publishes in your name waits for your yes, or follows written rules you set.

  2. 02

    Your data serves your work

    Agents see only the records their job needs. Your data is never used to build work for anyone else, and when a project ends we return or delete it on your request.

  3. 03

    Confidential stays confidential

    Nothing of yours appears in our portfolio, a case study or a demo without your written yes. Demos run on invented data, and say so.

  4. 04

    Models chosen for the job

    We pick the model for each task, test it on your real cases before it ships, and tell you which AI providers handle your data. Your prompts, tests and data stay yours.

  5. 05

    AI says it is AI

    An agent that talks with your customers never claims to be a person. Where a law or a platform asks for AI content to be disclosed, we disclose it.

  6. 06

    Tested before it ships

    Every agent is scored against real examples before launch and again after each change. Facts it states are checked against your records, not taken on its word.

  7. 07

    Fair to the people it touches

    Where an agent's work bears on decisions about people, such as hiring, lending, housing or health, a person makes the decision, and we test for uneven results across groups.

  8. 08

    Secure by design

    Least privilege, untrusted text fenced, secrets in a vault and a stop switch on every system we build or run. How we secure AI

How much an agent may do on its own

Every agent starts at the lowest level that does the job, and moves up only on your word.

  1. Level 1Reads and reportsReads what you allow and tells you what it found.Read only access, every read logged.
  2. Level 2DraftsPrepares replies, quotes and updates for a person to send.Nothing leaves without a person.
  3. Level 3Acts with your yesTakes the action once a person approves it.One tap approval, with what will happen shown first.
  4. Level 4Acts within your rulesHandles routine work on its own, inside written rules you set.Spend and scope limits, alerts and a stop switch.
Policy changes
  • First published.

Questions about this policy?

Efficacy

If it does not beat the baseline, we say so.

AI earns its place with numbers, not demos. Before we build, we measure how the work runs today. After launch, we measure the same things the same way, every month.

  1. 01

    Baseline

    Time per task, error rate, cost and volume, measured on your real work before anything changes.

  2. 02

    Test set

    A set of your real cases with the right answers, built with your team, that every version must pass.

  3. 03

    Pilot

    The agent works beside a person who checks every output, and every miss goes back into the test set.

  4. 04

    Launch with limits

    Approvals, guardrails and spend limits on, and every action logged.

  5. 05

    Monthly review

    Before and after, side by side. If a number slips, we fix it or switch it off.

Example

What a monthly scorecard looks like

Illustrative numbers for a lead follow up agent, not a client's results.

MeasureBeforeAfter
Time to first reply to a new lead4 h 10 min6 min
Quotes followed up within 2 days58%100%
Answers correct on the test setNot measured96 of 100
Cost per handled request$6.40$0.85

What we measure

  • AccuracyRight answers on the test set, and on a sample of live work checked by a person.
  • Time savedMinutes per task before and after, counted from the logs, not from estimates.
  • Cost per taskModel, hosting and staff time per finished task, against the old way.
  • Handoffs to a personHow often the agent asks for help, and whether it asked at the right times.
  • UseHow often your team and customers actually use it. Unused AI has no return.
  • Safety eventsBlocked actions, refused requests and incidents, each one reviewed.
Regulation and standards tracker

The rules that apply, with dates and sources.

The laws, guidance and standards that matter to a business using AI agents in the United States and Europe: what each means, its key dates and the official source.

Last reviewed Reviewed every week against official sources

Law or regulationIn force

Executive Order 14434: Inaugurating the Era of Super Intelligence

The White HouseUnited States

  1. Signed

Federal agencies now say super intelligence, or SI, for what they called artificial intelligence, and a proposed legal definition is due within 60 days. Existing rules are not changed by it.

The White House: Inaugurating the Era of Super Intelligence (opens whitehouse.gov)Checked

Law or regulationIn force

FTC: no AI exemption from the law

Federal Trade CommissionUnited States

  1. Operation AI Comply announced

Claims about what AI can do must be true and provable, like any advertising claim. Deceptive AI claims are enforced under the laws already on the books.

FTC: Crackdown on Deceptive AI Claims and Schemes (opens ftc.gov)Checked

Law or regulationPhasing in

EU AI Act

European Union

  1. In force
  2. Banned uses and AI literacy rules apply
  3. Rules for general purpose AI models apply
  4. Most remaining rules apply, including telling people they are dealing with AI

Applies to anyone whose AI is used in the EU. The high risk dates moved later in 2026; the duty to tell people they are dealing with AI did not.

EU AI Act implementation timeline (opens artificialintelligenceact.eu)Checked

Law or regulationPhasing in

California rules on automated decisionmaking (CCPA regulations)

California Privacy Protection AgencyCalifornia

  1. Regulations in effect

Businesses under California's privacy law that use automated decisionmaking to make significant decisions must comply from 2027, with risk assessments and audits phasing in.

California Privacy Protection Agency: regulations finalized (opens cppa.ca.gov)Checked

Law or regulationIn force

California Transparency in Frontier AI Act (SB 53)

State of CaliforniaCalifornia

  1. Signed

Applies to developers of the largest frontier AI models, not to businesses that use them. Worth knowing because the providers behind your tools report under it.

Governor of California: SB 53 signed (opens gov.ca.gov)Checked

Law or regulationComing

Colorado automated decision-making technology law (SB 26-189)

Colorado General AssemblyColorado

  1. Signed by the governor

Colorado's AI law now centers on automated decision-making technology that materially influences consequential decisions. If AI shapes decisions about people there, plan for its duties in 2027.

Colorado General Assembly: SB26-189 (opens leg.colorado.gov)Checked

Law or regulationPhasing in

Connecticut online safety and AI law (Public Act 26-15)

Connecticut General AssemblyConnecticut

  1. Many provisions in effect, including AI companion safeguards

Connecticut adds rules for AI companions now and, from October 2027, for employers using AI in recruiting, hiring, promotion, discipline, pay and termination.

Carmody Law: Connecticut's 2026 privacy and AI laws (opens carmodylaw.com)Checked

Law or regulationIn force

Illinois limits on AI in employment (HB 3773)

Illinois General AssemblyIllinois

  1. In effect

Employers may not use AI in ways that discriminate in hiring and other employment decisions, and must tell workers and applicants when AI is used.

Illinois Public Act 103-0804 (opens ilga.gov)Checked

Law or regulationIn force

Texas Responsible AI Governance Act (HB 149)

Texas LegislatureTexas

  1. Signed by the governor
  2. In effect

Texas bans a short list of intentionally harmful AI uses, enforced by the state attorney general.

Texas Legislature Online: HB 149 history (opens capitol.texas.gov)Checked

Government guidancePublished

America's AI Action Plan

The White HouseUnited States

  1. Released, with over 90 federal policy actions

Federal AI policy favors speed and fewer rules. It is driving a revision of the NIST AI Risk Management Framework and how federal agencies buy AI.

The White House: America's AI Action Plan (opens whitehouse.gov)Checked

Standard or frameworkPublished

ISO/IEC 42001: AI management system

ISO and IECWorldwide

  1. Published

The international standard for running AI responsibly as an organization: policy, roles, risk, review and improvement. Larger buyers increasingly ask suppliers about it.

ISO/IEC 42001:2023 (opens iso.org)Checked

Standard or frameworkPublished

NIST AI Risk Management Framework

NISTUnited States

  1. AI RMF 1.0 released
  2. Generative AI Profile (NIST AI 600-1) released

The voluntary framework US buyers and agencies expect: govern, map, measure and manage AI risk. NIST is revising it under the AI Action Plan.

NIST: AI Risk Management Framework (opens nist.gov)Checked

Questions

Asked and answered.

Do you train AI models on our data?

No. We build on models from established AI providers and do not train those models. We tell you which providers handle your data, and where a provider offers a setting that keeps your data out of its training, we turn it on.

Who is responsible when an agent makes a mistake?

We are, for what we built. A named person owns every system, every action is logged, and when something goes wrong we fix it and tell you what happened. Decisions that commit you stay with you.

Can we see what the agent did?

Yes. Every action is recorded with what it did, when and on whose word, and you can ask for that record at any time.

How do we know it is worth it?

We measure the work before we build, then measure the same things the same way after launch. If the numbers do not beat the baseline, we say so, and we fix it or switch it off.

Is the tracker legal advice?

No. It is general information, kept current by our AI agents and checked against official sources every week. It is not legal advice and does not make us your lawyer. For your situation, talk to a licensed attorney.

Work with us

Put AI to work, with the receipts.

We build AI agents and automations that are measured against your baseline, secured by design and run under the policy on this page.