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All work Case study · AI agents

Coulson: an AI chief of staff that runs the day.

Coulson reads the inbox and the calendar, prepares every meeting, follows up on every promise and reports the day, with a team of AI agents behind it. Emails, proposals and posts wait for your approval. HQ Labz runs on it every day, and we build one for your company.

Real screens from Coulson for Mac. The company, names and numbers are sample data.

The Today page in Coulson for Mac, shown with sample data
Every morningyour day on one page, before you open email
One listeverything waiting on your yes, cleared in a few taps
15 minutesbetween security checks, around the clock
Your approvalbefore an email, proposal or post goes out
A day with Coulson

A daily rhythm, run for you.

The same rhythm every day, run by the agents and read by you in minutes.

  1. 7:15 AM

    Revenue priorities

    The three moves most likely to bring in revenue today, each with its time, its stake and its odds.

  2. 7:30 AM

    The morning brief

    Your day on one page, and everything waiting on your yes in one list you clear in a few taps.

  3. 7:40 AM

    The team standup

    Every agent reports yesterday and commits to today. You get the notes and only the questions.

  4. All day

    The work, with receipts

    Replies drafted in your email, follow ups chased, meetings prepared, bids scored, payments matched. Every action logged.

  5. Fridays

    The weekly review

    The scorecard, what went off track and why, and a commitment for next week from every part of the business.

  6. 7:00 PM

    The end of day report

    What moved, what went out, what was collected, and what is first tomorrow.

The tour

Six screens, one company.

Real screens from Coulson for Mac. The company, names and numbers are sample data.

The Today page in Coulson for Mac, with the headline revenue number, revenue this week and three revenue priorities, shown with sample data
01 · Today

Today's priorities and approvals

Coulson opens on the one number that matters most, then this week's revenue, the three priorities for today with their odds, and what is waiting on you. The first line tells you what needs you.

  • The number that matters, always on top
  • Three revenue priorities a day, each with its time, stake and odds
  • Every promise you made, with its date
Coulson's approvals page with two client requests, a new routine and a question from the daily standup, shown with sample data
02 · Approvals

One place to say yes

A client's request, a new routine an agent built, a question from the morning standup: everything that needs a decision lands in one list. Approve, decline, or answer in your own words, and the right agent carries it out.

  • Client requests with Approve and Decline
  • New routines wait for your yes before they run
  • Questions from the standup, answered in a sentence
Coulson's team page with the agents and their roles, shown with sample data
03 · The team

A team of AI agents behind it

Coulson leads a team of agents, each with a role, a goal and a weekly number: an executive assistant, operations, sales, research, marketing, technology, bids and grants, security and bookkeeping. Add a role when the business needs one.

  • Roles with goals and weekly numbers
  • A daily standup: yesterday, today and what needs you
  • Add a teammate in a sentence
Coulson's company page with the headline revenue number and the weekly scorecard, shown with sample data
04 · The company

Targets, owners and progress in one view

A headline number with a committed and a stretch target, a weekly scorecard where every number has an owner, written procedures the agents follow, and a clear line between what agents may do alone and what stays yours.

  • A weekly scorecard with an owner for every number
  • Procedures agents improve only with your approval
  • Limits in writing: what agents do alone, and what waits for you
A conversation with Coulson: a question to the head of sales, her answer, a drafted thank you note and two client requests waiting, shown with sample data
05 · The conversation

Talk to it like a colleague

Ask in plain words and the right teammate answers. Coulson drafts the note, holds the time on your calendar and tells you what it did. It follows the thread, so a reply to an earlier message lands on the right one.

  • Ask Coulson or any agent by name
  • Drafts wait in your email until you say send
  • Calls, texts, the Mac app and the iPhone app share one thread
Coulson's security page reading all clear, with two weak spots and three notes, and the lockdown switch, shown with sample data
06 · Security

Security that watches itself

A security watch checks the systems every fifteen minutes, a weekly drill plants harmless test alarms to prove the watch still catches them, and one word stops every outward send. Findings come in plain words with what to do.

  • Checked every fifteen minutes, drilled every week
  • Instructions hidden in an email or a web page are refused
  • One word stops every outward action; one word resumes
Everywhere you work

Talk to it anywhere. It keeps one thread.

Whichever door you use, Coulson answers with the same record and the same rules.

  • Coulson for Mac

    The whole company in a native Mac app, from the menu bar.

  • Coulson for iPhone

    Today, approvals, the team and security in your pocket, behind Face ID.

  • Voice calls

    Call Coulson, or take his call, with your record in front of him.

  • Texts

    Text Coulson or a teammate by name.

  • Email and calendar

    Drafted replies in Gmail or Outlook, and prep for every meeting.

  • Meetings

    Joins Google Meet and Zoom calls, takes notes and follows up.

  • The AI assistant you already use

    Connect the chat assistant your team already uses and ask it about your company.

  • Computer use

    A dedicated computer where Coulson uses the apps that have no connection of their own.

Capabilities

What it handles, by department.

What a Coulson carries on day one, and what we build for your industry.

  • Executive assistance

    • Meeting prep the day before: who, why and the outcome you want
    • Calendar holds and invites from one sentence
    • Reminders that know what you already did
  • Sales and revenue

    • New leads found and scored every morning
    • Proposals with a prototype and a fixed price
    • Follow ups until a buyer says yes or no
  • Operations

    • Every promise tracked to done, with its evidence
    • Client check ins and delivery dates kept
    • Email and meeting notes sorted into tasks
  • Marketing and creative

    • A content calendar in your voice
    • Decks, flyers, prototypes and proposals
    • Posts scheduled and published
  • Bids and grants

    • Public bids found, scored and summarized within a day
    • Deadlines on your calendar
    • Bid or no bid calls with the reasons
  • Finance and books

    • Payments matched to invoices overnight
    • Receipts filed as they arrive
    • Cash in against cash out, every week
  • Security

    • A fifteen minute watch and weekly drills
    • A lockdown switch
    • Two step sign in on every account
  • Technology

    • Every routine monitored and repaired
    • New routines built from a sentence, switched on by your yes
    • Backups checked by restoring a file
  • Built for your company

    • Roles for your industry: dispatch, intake, donor relations, recruiting
    • Your procedures and your price list
    • Connected to the tools you already use
Guardrails

What waits for your approval.

The agents prepare the work. Anything that leaves the company, and anything above the limits you set, waits for you.

  • Outward messages wait for you

    Emails, proposals and posts wait as drafts until you approve them.

  • Limits in writing

    Four levels, from act and report to yours alone, with your spending caps written down.

  • Hold in one word

    Say hold in any chat and every outward action waits until you resume.

  • Fenced from strangers

    Instructions hidden in an email or a web page are read as text, never obeyed.

  • A receipt for everything

    Every action, who took it and why, in one activity log.

  • Your data stays yours

    Your accounts, your records and your agents, on infrastructure set up for you.

Your Coulson

How we build one for you.

Start with one agent on one job, or the whole team. Every project has a fixed price in writing.

  1. 01

    Map the company

    In the first week we map your work and your rhythm, and you click through a prototype of your Coulson.

  2. 02

    Connect your tools

    Email, calendar, books, CRM and the apps your team lives in. Nothing is sent until you approve it.

  3. 03

    Configure the agents

    Each agent gets its role, a goal, a weekly number and the approval rules you set, and your procedures become theirs.

  4. 04

    Tune for 30 days

    We watch the scorecard with you, tighten what is off, and hand over a company that reports to you every morning.

Start small

Automation audit and one workflow

$750

We map the tasks your team repeats and automate the most expensive one, with a 30 minute handoff.

Start with this
Prove it

Two week AI assistant pilot

$2,500

One assistant on one real job, nothing sent without approval, and a plain report on the hours it saved.

Start with this
A full Coulson

A chief of staff and a team of agents

Fixed quote

Built for your company and tuned with you. A fixed quote after the first call.

Ask about a Coulson