Field Series 01 drops Friday, October 8 at 10 AM Central · Free shipping over $100
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Field Series 01 · Fall 2027

Built for
the long
season

Four pieces in garment dyed heavyweight cotton and waxed canvas. Made in small runs, finished by hand, meant to be worn for years.

02Days
11Hours
36Min
09Sec
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Get early access
Field Hoodie · Rust450 GSM · $98

The capsule

View the hoodie
Drop 01
Field Hoodie$98
Garment dyed, 450 GSM
Drop 01
Waxed Field Cap$42
Waxed canvas, brass buckle
Drop 01
Heavy Tee$46
280 GSM, boxy fit
Drop 01
Waxed Carry Tote$68
18 oz waxed canvas
Field Series 01 is live · Free shipping over $100
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OAKLINE
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Field Series 01 / Tops

Field Hoodie

$98 or 4 payments of $24.50
Color Rust
Rust
Olive
Charcoal
Size Relaxed fit, size down for a close fit
XSSMLXLXXL
Add to bag · $98
Ships in 2 business days from BirminghamFree returns for 30 daysGarment dyed in small batches, each one a little different
Fabric100% cotton fleece, 450 GSM
FitRelaxed, dropped shoulder
DetailsDouble lined hood, flat drawcord
CareCold wash, hang dry
Primary lockup
OAKLINE
Monogram: the horizon line through the OSupply Co. · Est. 2027
Monogram
Clear space equals the height of the crossbar. Minimum size 16 px.
Rust#B5532C
Olive#5B5E3C
Charcoal#1E1C19
Canvas#F3ECDF
Typography
Archivo
Expanded
Instrument Serif, for the voice
Inter for everything you read at small sizes.
Hang tag
OAKLINEField Series 01
Woven label
OAKLINE
10:02
oakline.supplySponsored · Birmingham, Alabama
Drop 01
is live
Shop the Field Hoodie · $98
oakline.supply Field Series 01 is live. Garment dyed, 450 GSM, made to be worn for years. Link in bio.

Size the run · Field Series 01

Two weeks before the drop · 2,340 early access sign ups told us their size and color
AdjustSend the order to the print partner
Early access sign ups
2,340
86% picked a size, 71% a color
Expected buyers on drop day
520 to 640
from a 22 to 27% early access conversion
Units to make
1,100
sized to the list, not a guess
Dead stock avoided
$4,180
against a standard size curve

Field Hoodie · Rust · 300 units

Standard curve vs. your list
SizeStandard curveYour listMake
S
15%
9%
27
M
30%
33%
99
L
28%
31%
93
XL
17%
18%
54
2XL
10%
9%
27
TotalWhat most brands orderWhat your buyers asked for300

Color, from the same list

Waxed Field Cap · Olive3 to 1 over Black
188
Waxed Field Cap · BlackHeld to 62, restock if it runs
62

Why size before the drop

A first drop that sells out in the wrong sizes leaves cash on the shelf in S and 2XL while M and L are gone by noon. Asking the list one question at sign up sizes the run to real buyers.
One tap at sign up: your size and your color
The order sheet goes to the print partner with the dates
On drop day, the dashboard shows which call was right

Drop day · Field Series 01

Live since 10:00 AM · updated every minute
Restock alerts (214)Send the 2 PM email
Sales today
$38,420
412 orders · average $93
Conversion
6.8%
early access list at 14.2%
Sell through
71%
of 1,100 units in 4 hours
Email and SMS list
9,860
+1,420 from the countdown page

Sell through by product

Units sold of units made
Field Hoodie · RustM and L sold out
282 / 300
Waxed Field CapOlive leads 3 to 1
190 / 250
Heavy TeeBundled in 38% of orders
203 / 350
Waxed Carry ToteBest seller to repeat buyers
110 / 200

Launch runbook

6 of 8 done
Early access email to the waitlist9:00 AM
Store opens, countdown switches to shop10:00 AM
Instagram and TikTok posts go live10:02 AM
SMS to the text list10:15 AM
Low stock banners on M and L12:40 PM
Print partner confirms restock date1:10 PM
Second email to everyone2:00 PM
Thank you note and review ask+5 days

Orders by hour

Drop day vs. an average Friday
Concept by The HQ Labz Agency. Oakline Supply Co. and its figures are fictional.