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Homecoming launch kit for a university alumni association

Built for: An HBCU alumni association, homecoming committee or advancement office

The homecoming website, tickets with a phone wallet pass and door check in, a social kit in every size, and a committee dashboard for sales, reunion classes and sponsors.

Design and build. Harrington State University: interfaces, content and workflows by The HQ Labz Agency.

Homecoming launch kit for a university alumni association, shown on a laptop and a phone
Studio workDesigned and built by The HQ Labz Agency
The problem

What the buyer lives with today

Homecoming lives in six places at once: a flyer on social, a ticket link, a spreadsheet of reunion classes and a committee group chat. Alumni miss things and the committee cannot see sales until the week before.

What we built
  • The class challenge: every ticket counts for a class year, with captains, standings and a scholarship unlocked at 300
  • A homecoming site with the full weekend, tickets and a live countdown
  • Checkout that captures class year and adds a scholarship gift
  • A wallet ticket with a QR code, scanned at the door by any volunteer's phone
  • A social kit in feed, story, square and banner sizes
  • A committee view of ticket sales, reunion classes and sponsors
What sets it apart

Ticket platforms sell tickets. Homecoming is about class years, so the class challenge makes every graduate a recruiter for their class: standings that move with every ticket, captains with their own link, and a scholarship each class can unlock.

The screens

Every screen, as built.

Captured from the working prototype. Open it to click through.

The homecoming site
01The homecoming site
The class challenge: which class brings the most people home
02The class challenge: which class brings the most people home
Checkout and the ticket in the phone wallet
03Checkout and the ticket in the phone wallet
Social kit: feed, story, gala and banner
04Social kit: feed, story, gala and banner
Committee view: tickets, reunion classes and sponsors
05Committee view: tickets, reunion classes and sponsors
The ticket guests carry
On the phone

The ticket guests carry

Designed for the phone first, because that is where the people using it are.

Event Marketing and Launch Kits

Want this for your business?

Everything an event needs to sell out: the page, the tickets, the social kit and the door. See the whole service

$100 an hour

Every project is different; upon discovery we will prepare a quote that meets your needs and budget.

Examples of the kind of work. Your quote comes after discovery.

Smaller scope

Event page

A phone ready event page with schedule, RSVP and a share preview image.

Get a quote
Typical scope

Event launch kit

Event page, tickets or RSVP, a social kit in four sizes and the announcement email.

Get a quote
Larger scope

Full event system

The launch kit plus QR tickets and door check in, a committee dashboard and a sponsor packet.

Get a quote
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